# AI Content Strategy: One Useful Post, One Clear Next Step WHITE LIFE | Free working template | Updated October 16, 2026 Use this worksheet in a text editor, Google Docs, or a spreadsheet. No email, account, paid AI tool, or automation setup is required. This is a planning worksheet, not an income forecast or an automated publishing system. ## 1. Define One Customer Problem - Reader: [One specific audience, not "everyone"] - Problem: [A task the reader is already trying to complete] - Evidence: [An actual question, interview note, or source URL and date] - Offer: [Your real product or service, without invented results or prices] - One next step: [A relevant sample, product page, or requested reply] ## 2. Research Before Writing | Search phrase | Reader's intent | Evidence URL and date | What your post adds | Next step | | --- | --- | --- | --- | --- | | [Exact phrase] | [Learn / compare / buy] | [Source, not an AI guess] | [Example / checklist / explanation] | [One destination] | | [Related question] | [Intent] | [Source and date] | [Specific useful answer] | [Destination] | Leave search volume, ranking difficulty, and demand unknown unless you have actually measured them. AI can suggest phrases; it cannot certify demand. ## 3. Build a Reusable CRAFT Brief Context: [Audience, task, verified offer details, and sources] Role: Act as a careful editor for this audience. Action: Explain one useful step the reader can carry out today. Format: [Channel, length, structure, and exactly one next step] Tone: Plain US English. Be specific, helpful, and calm. Constraints: Do not invent customer results, quotes, statistics, search volumes, prices, or guarantees. Mark missing facts as [VERIFY]. Return a draft and a separate list of claims that still need checking. Do not send or publish it. ## 4. Three Prompts to Reuse 1. Research: "Using only the evidence in my brief, suggest three questions this reader needs answered. Separate evidence from assumptions. Do not estimate search demand." 2. Draft: "Write one post using this CRAFT brief. Include a practical step, one illustrative example labeled as fictional, and one relevant next step." 3. Review: "Check this draft against my brief. Flag unsupported claims, private information, unclear instructions, and links unrelated to the reader's task. Return corrections, not an invented performance score." ## 5. A Seven-Day Test Plan This is a suggested planning sequence, not a required daily publishing quota. | Day | Work | Deliverable | Evidence to record | | --- | --- | --- | --- | | 1 | Pick a customer problem | One completed brief | Actual question or source | | 2 | Research | Two checked sources | URL and checked date | | 3 | Draft and edit | One useful post | Removed or verified claims | | 4 | Publish where permitted | Post with one relevant link | Public URL and time | | 5 | Answer requested questions | Helpful, consented responses | Question and useful answer | | 6 | Review the path | Post -> sample -> product -> checkout | Observed counts, or unknown | | 7 | Change one thing | A revised hook or clearer next step | Change, cost, and result | Do not message strangers, automate engagement, or repost the same commercial message at scale. Use consented channels and each platform's official features. ## 6. Measure Without Calling Clicks Sales Campaign link example for your own destination: https://example.com/sample?utm_source=newsletter&utm_medium=email&utm_campaign=content_brief Never put names, email addresses, payment IDs, or other private information in UTM parameters. Keep separate counts for visits, sample use, checkout starts, paid orders, refunds, and successful delivery. Record unknown when unavailable. An attributed visit or checkout start is not a sale. Net contribution = paid revenue - refunds - payment fees - incremental costs. Compare this with the time and cost of producing and distributing the content. Neither AI use nor this worksheet guarantees traffic or purchases. ## 7. Continue Only If the Guide Fits Your Task Try the actual AI guide sample, without an email or account: https://whitelife.us/ebooks/ai-business#sample-ebook-ai The AI Automation & Content Guide is an English PDF, $10 once, not a subscription. Read the sample and chapter selection before deciding to buy. All three guide PDFs are $19 together: https://whitelife.us/pricing ## 8. Worked Example: A Local Bookkeeper Illustrative example, not a customer result or bookkeeping/tax advice. No customer response or revenue is claimed for this example. Reader: A first-time store owner preparing a receipt handoff. Question: What should I organize before I speak to a bookkeeper? Evidence needed: The actual bookkeeper's intake requirements. Confirm them before presenting a checklist as that professional's process. Before: I use AI to help small businesses. Contact me! Useful rewrite: Before you hand receipts to a bookkeeper, put them in one folder, label the month, and list transactions you cannot identify. Keep account numbers and customer details out of public posts. Ask your bookkeeper what else they need. Why the rewrite is different: It names one reader and one task, gives an actionable preparation step, and does not promise savings, sales, or results. It is not evidence that the new wording will outperform the old wording. Filled CRAFT brief: - Context: First-time store owner; receipt handoff; no verified performance data. - Role: Careful small-business content editor, not a tax adviser. - Action: Explain the preparation step and ask the reader to confirm requirements. - Format: One short post, then one relevant worksheet or sample link. - Tone: Plain US English; practical, not urgent or exaggerated. Do not paste customer records into an AI prompt. Use fictional placeholders when drafting, and keep financial identifiers out of campaign links. To adapt this example, replace only the reader, task, verified requirements, and next step. Publish where permitted. Do not send unsolicited messages. Keep this small evidence log, using actual counts or "unknown": | Evidence | What it establishes | What it does not establish | | --- | --- | --- | | Attributed visit | Someone reached the page | A unique buyer or a sale | | Worksheet download | The resource was requested | That it was read or useful | | Sample interaction | Someone considered the guide | A completed order | | Completed payment | A provider recorded a payment | Correct product, no refund, or successful delivery | | Matched order and PDF receipt | The checked buyer received the right file | Future revenue or universal delivery reliability | A completed payment still needs matching product and delivery evidence. ## Sources and Measurement Notes - Google: https://developers.google.com/search/docs/fundamentals/creating-helpful-content - Google Analytics campaign tags: https://support.google.com/analytics/answer/10917952 This worksheet is an original WHITE LIFE exercise. Its example and planning sequence are not customer results or a quotation from the paid PDF.